The Algorithm Became the Medium
Doom Scroll started with a breaking point. The realization that the algorithm had become a curator nobody asked for. Feeds full of content designed to trap attention, not reward it.
Instead of logging off, ThankYouX did something different: he recorded the scroll. Then he destroyed it and rebuilt it as art.
“I got sick of the algorithm telling me what to look at. So I turned it into something I actually wanted to see.”
Each of the 256 pieces captures a moment of real-time doom scrolling, raw feed footage fed through data moshing and feedback loops until the noise becomes signal. The result is a body of work that is simultaneously a protest and a portrait.
Doom Scroll is a reminder that creation is the antidote to consumption. The time we give away to an algorithm can be reclaimed and transformed into something that lasts.
The Collection
256 unique 1/1 video works. Each piece is a singular artifact. No two are alike in composition, motion, or texture. The number 256 is a deliberate reference to digital memory: 2⁸, the maximum value of a single byte.
Built With
Transient Labs builds custom smart contract infrastructure for serious digital artists. Their tech ensures the on chain authenticity and long term integrity of every piece in Doom Scroll.
The world's largest NFT marketplace. Doom Scroll will be listed and discoverable on OpenSea, providing collectors with a trusted, liquid secondary market.
Beyond the Screen
The digital release on 8/11 is just the beginning. Part two brings the collection into physical space and into one of the most significant cultural landscapes in contemporary art.
Marfa, Texas
Following the 8/11 digital release, a physical exhibition brings the collection to life in Marfa. The West Texas town that Donald Judd turned into a pilgrimage site for serious collectors. The work will be shown at scale, giving collectors and new audiences a visceral encounter with the pieces beyond a screen.